Property ManagementDoes Your Name Have Equity?
If you are a new agent, it is a great way to jump start your career. If you are a seasoned pro, it is a great way to capitalize on the "equity" of your name and experience.
A new site on the World Wide Web, MediaWorks For Real Estate, Inc. provides agents with information, articles and resources to
develop their own unique, niche based, real estate business. The information and resources on
the site will help agents develop their niche business so they can later turn it over to another
agent to run as a second location, or even sell.
According to Ms. Woodbury, the founder of MediaWorks and herself an active agent since
1985, "It"s harder and more costly than ever for the newer agents to break into our industry,
make a decent living and compete with the more established agents. By concentrating and
focusing on a smaller portion of the overall real estate market, an agent can more quickly
establish their own individual identity, and position themselves as an specialist in the real estate
"needs" and "wants" of their particular target audience, or niche. This gives their careers and
business a real competitive edge. I hope this new site will help every agent, new and seasoned, make that jump."
Among the features of the site are:
A real estate marketing discussion board thats "open" 24 hours a day, 7
days a week. Here agents can get answers to all of their marketing
questions from industry experts as well as ideas from agents all over the
world.
Marketing Tele-Classes are offered every week where agents can talk in
"real time" with industry experts to find the most effective ways to market
their services and increase their business.
Chat rooms are being added so agents will be able to ask marketing and
customer service questions from experts both within our industry and from
other industries.
All of these communications vehicles will help participating agents be among the first to make the changes that will be necessary to stay ahead of the curve and prosper in these sometimes tumultuous times for real estate.
The site described as "a valuable marketing resource for all agents" by Karen Stefani, founder of the popular and free "Sold By Design" E-Zine for agents soldbydesign@worldnet.att.net, and herself a successful Realtor(R), "with tools and information we can all use to help our businesses grow successfully."
"Just because most of us haven"t thought before in terms of having a real business to sell at the
end of our careers, doesn"t mean we shouldn"t be thinking that way now. Especially the newer
agents, who aren"t yet part of the "it"s always worked before" mindset. At this point in the real
estate industry, with our increased dependence on technology and the free availability to the
consumer of previously restricted information, there are very few things that aren"t subject to
change and new ways of thinking".