With constant advances in technology, the most difficult question facing the average real estate agent today is exactly which technologies they should take advantage first, which come last, and which ones might be a waste of time altogether.
The Internet poses a very real opportunity for REALTORS® to raise the performance bar. Although the costs of doing business are allegedly cheaper on the Internet, the reality is that the Internet poses an expensive learning curve for all industries, not to mention the individual practitioners of real estate.