Property ManagementeBAY and RE/MAX Settle Suit
earlier this month. In that lawsuit, RE/MAX International alleged that eBay"s
use of a red, white and blue real estate sign in a television commercial
infringed RE/MAX trademarks.
eBay agreed to cease utilizing the television commercial effective January 17
and agreed to modify the real estate sign in the future so it will not look
like or be confused with a RE/MAX sign. eBay also has agreed not to use the
RE/MAX trademarks or any similar marks or designations in connection with their
future advertising.
"It is important that everyone understands that once eBay and their counsel
were made aware of the established and federally protected trademark rights of
RE/MAX, they were most cooperative in attempting to correct the situation,"
said Daryl Jesperson, RE/MAX president. "It is unfortunate that these types of
issues arise, but it further reinforces our belief that we must continue to be
diligent in protecting the valuable RE/MAX trademarks."