Property Management

Is it Possible to Become a Virtual Agent?

important part of that but not the whole package." "I employ a search engine placement specialist," explains Lee. "to keep my rankings high in the search engines relative to keywords we get from my server logs telling what words typical keywords consumers use to find my site. I also feature my URL prominently in local advertising and most pieces of printed material that is mailed from my office." "Over 80% of the business I have derived from my site has been buyers, mostly from out of town. I attract buyers to my site very well as it is set up right now," says Lee. Virtual agency won"t replace high-touch "A lot of the daily communication going back and forth between an agent and customer can be handled more efficiently and quicker via e-mail," said Morris. "In addition, agents can instantaneously keep customers up to date on the status of properties, new properties coming on the market, and mortgage information, by putting technology to work for them." "However," he adds. "technology will never replace the role of the REALTOR® -- real estate is a high-touch, people-oriented business and the agent"s role is in negotiating, showing homes, counseling and educating their customers is integral to the process." "As a result, the real estate transaction will always continue to be one that is professionally assisted," says Morris. Agent News Technology Advice

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